MOTOHIRSCH
The atelier bench
Vol. 01 · The AtelierBerlin · Mallorca · est. 2023

TheAteliera long view

We do not sell motorcycles. We choose riders. Each machine is a piece of work, made for one person, placed by application.

— II — Process

Six slow steps.

From donor to delivery, each stage is unhurried and witnessed.

  1. 01
    Source

    We choose donor machines we trust. Production motorcycles, well engineered, capable of a second life.

  2. 02
    Strip

    Down to the frame. Every part assessed, kept or replaced.

  3. 03
    Reimagine

    We design for a person, not a market. One brief, one machine.

  4. 04
    Build

    Slow. Hand built. The atelier produces a few machines a year.

  5. 05
    Document

    Every step photographed. Every build becomes a feature.

  6. 06
    Place

    Offered to a small group of applicants. Selection by story, not by budget.

— III — The selection

The price is the same.
The story is not.

Plate 01 — Craft

The hand

Each tank is hand-stitched, each fitting machined. The atelier never finishes more than a few machines a year.

Plate 02 — Place

The destination

Where the machine will live matters as much as how it is made. We meet the people we can.

Plate 03 — Road

The long view

A machine should be ridden. We choose riders who will ride them, not collectors who will not.

Plate 04 — Apply

Tell us who you are

Acquisition is by application. The next build is open now.

Founded
2023
Based
Berlin / Mallorca
Output
A few / year
Access
By application
Apply to acquire →